Plato’s Closet buys and sells gently used, trendy clothing for guys and girls in their teens and twenties. In their Go Green with Jeans campaign, Plato’s Closet wanted to focus on style and sustainability, encouraging customers to “recycle” their denim by selling it to Plato’s Closet. The national campaign included in-store print pieces, social media and digital graphics, and Tik Tok videos. The campaign met and even exceeded their expectations.